Winter Winding Down

As the winter winds down, there's been a lot of talk about next year's Winter Classic. Rumor has it the Washington Capitals will get to host. And by far, the most popular opponent among Icethetics readers seems to be the Ottawa Senators. That's our theme for today's post.

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Tyler Allen	There's no question in my mind that the Senators need to wear something like this when they eventually get selected for the outdoor game. Tyler's done a great job with this concept. But his Capitals jersey is more of a Frankenstein creation than anything else. It seems he's literally taken element from every past Caps uniform and injected the Weagle. It's not terrible, but I think the stars are a bit distracting. Might be different on the ice.
Drew Krause	If it's simplicity the Sens would like in a Winter Classic sweater, Tyler's may be the right look. But if it's true vintage they want, look no further than Drew's concept. I didn't like the crazy stripes when Montreal did it, but that might've been because the blue threw it off. Maybe the Sens could do it better in black. Drew also threw in a couple of logos, including a simplified version of the old primary mark along with a new heritage mark to go with that jersey.
Mike Bell	The Caps' owner may have recently nixed plans for an actual third jersey, but that doesn't mean concept versions can't live on here at Icethetics. Rather than incorporating the Weagle, which many have done (because of its awesomeness), Mike opted for a simple color reversal. Blue jersey, red logo. Not sure about the number being on the front though. We have enough to read there as it is.
Brad McPelican	Brad went the more traditional route with his third, but the key in this concept are the home and road jerseys. Check out the stars on the shoulders! That jersey belongs on a bit marquee sign, rather than a hockey player. And if that logo looks familiar to you, it comes from the Capitals' old primary logo from the late '90s.
Ryan Haslett	And lest we leave Canada out of the Winter Classic one more time, Ryan Haslett has put together this 2011 concept for a match-up between the Flames and Canucks in Calgary. You don't get any more classic with a Flames jersey. However, I'm not sure it's the best idea to go with a Canucks jersey from the era in which they wore the same colors as Calgary. For the Canucks, there'd be no choice but to go back to the 1970s and the classic stick-in-rink log.

By the way, I do have a few more Olympic concepts to share. I'll try to get those posted before the weekend.

Rebranding the East

I'm sure I'm enjoying Sin City right about now. And I'm sure you guys are enjoying these daily concept posts. This is the second of five auto-posts and today's theme is rebranding.

Rebranding has become a very popular topic among Icethetics concept artists — giving a complete uniform and logo overhaul to a given team. Sometimes the overhaul is drastic and sometimes it's subtle. But it usually results in something better than which actually exists.

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Robert Giannone	We start with Robert Giannone's rebranding of the Philadelphia Flyers. Robert isn't looking to replace the classic P logo so much as give it a nice complement that could be used as a shoulder page, third jersey crest or merchandising mark. He's created an F lettermark based on the P used on the team's old orange alternate sweater. And he's put an awful lot of work and thought into it. He's had patches embroidered and attached to an actual Flyers jersey as well as a cap. They don't look out of place at all. So I'm completely with him — that is until we get to his wordmark. That's where you lose me. That does not say Flyers at all. To me, it says graffiti. But aside from that, I like this logo, and although we've seen versions of it before — and by that I mean this Zephyr X-line hat — it's always nice to see someone putting some effort in. You can see more of Robert's work on his web site.
Ryan Broda	Next, Ryan Broda offers the Atlanta Thrashers a newer look. He's kept the same color scheme and wordmark but has made some adjustments to the other logos — ridding them of the primary mark often ridiculed as looking like a bird stirring itself into a bowl of soup. Ryan's kept the strongest element of that design — the bird head — and has added some additional details to the logos to make it look a little meaner. It's a very sharp concept.
Julian Kazmierczak	Julian offers us something a little different for the Ottawa Senators. He's decided to drop the gold completely and stick with the black and red which were most prominent when the Sens first existed in the early 20th century and were later revived in 1992. The logo is back-to-basics but the striping may be a bit much. Overall, however, I think he may be on to something. It's simple and isn't that what we've been wanting ever since the beginning of the Age of Reebok?
Matt Marczel	I've got one more item to share today. This comes from the always prolific Matt Marczel. However, Matt hasn't so much rebranded the Capitals here as offered up a third jersey to die for. Every time the topic comes up, we look for ways of getting the Caps into a blue third jersey with the Weagle heavily featured. This does that in the best way. But better yet, I'd vote that this be the primary home jersey. And even if we can't have that, what about putting the Weagle on the front of the red jersey? The Capitals have a brilliant logo here and it seems to just be going to waste.

Excellent work by all of these artists. They should be proud. And you should come back tomorrow for more concept art.

Next Winter Classic: Revisited

The Winter Classic at Fenway Park was nothing short of classic. It's such an awesome tradition and there's no shortage of opinions on who should play in future outdoor games. Since the last concept post, a few other artists have submitted some interesting ideas. I have a pair here I thought worth sharing before we move on to a new concept topic.

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Brad McPelican

Brad writes in with an idea for a New Year's Day game not in 2011 but in 2014. He calls it the Canadian Classic. It would feature the Ottawa Senators and Vancouver Canucks (playing as the Millionaires) at Frank Clair Stadium in Ontario. It may seem a bit unusual, so I'll let him explain. He wrote a very long proposal which I have actually edited way down for your convenience. All the key details are intact. There was a time when the Stanley Cup was a challenge cup exclusively for Canadian clubs and in the Canadian Classic, I would like to relive that era. The contest I find would be the best is one between Ottawa and Vancouver. Both cities currently are home to NHL franchises who have never won the Stanley Cup but, in hockey's early days, had taken home the prize as two of the nation's finest teams. What makes this game even more special is that — 100 years earlier, in 1914-15 — the Vancouver Millionaires played in a best-of-five series in Vancouver and won the Cup. It was the last time the Stanley Cup would be exclusive to the best Canadian team — with the Portland Rosebuds joining the PCHA. This series was the last truly Canadian challenge for the Stanley Cup, which I think is pretty special. As for the jerseys and event logo, I tried to make them as classic and as true to their time as possible. The logo was designed to look like the old team championship pictures and features vintage colors. The jerseys, on the other hand, are almost exactly what they wore — refitted for Reebok Edge jerseys of course — with Ottawa wearing brown pants and Vancouver wearing white ones. You might notice as well that their are no names on the back of the jerseys. This is to be true to the times, not a mistake. If that game doesn't satisfy traditionalists, nothing could. By the way, just wanted to point out (because I know someone will) that the nameplates on NHL jerseys are currently part of NHL regulations and would probably require an Act of Bettman to sidestep. And he hates Canada.

John B

Obviously this one is just meant to be for fun. You could call it Winter Classic Freak Out. While my little corner of Florida has been atypically cold the last couple of days, there's clearly no way it could sustain a sheet of ice outdoors. But as a Lightning fan, this was a fun concept to look at and muse on. As long as the Winter Classic is around, I don't ever imagine the Bolts or Panthers getting a shot at it. It will forever be reserved for teams who play where outdoor ice is a viable option. John does have some interesting artwork here but I'm just not sure these "classic" jersey designs really work. Tampa hockey club? An F with cat ears and a tail? I'll pass. The icing on the cake probably has to be the Winter Classic-themed surfboard design. Thanks to John for giving us a laugh.

Thanks to all the artists who sent in their ideas for future Winter Classics.