Strauss NHL Rebrand IX

The NHL Rebrand series by Elliott Strauss is starting to wind down. This week he tackles the Devils, Wild and Predators. His own comments are in bold text.

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Elliott Strauss	I thought that the old mustard alternate crest had potential to make an interesting primary logo, so I just cleaned it up. A simplified version of the current primary remains as a secondary. I came up with a custom font for the wordmark and numbers, and I'm happy with the way the numbers look on the jerseys. The color scheme keeps navy and silver but adds an icy blue-gray in the place of yellow. The home jersey color of "steel blue" would make a unique addition to the NHL. The alternate slightly modifies the home/away template. A strong entry here, to be sure. Personally, I never realized what a great logo the Predators' had on that old alternate until Elliott did some work to it. Certainly looks more like a hockey logo now. And overall, this is a really sharp uniform set. I'd by that home jersey in a heartbeat.
Elliott Strauss	I dropped the two-tone gold thing they have going, the darker yellow is gone, and wheat takes its place. Other than that, the logos stay the same, this is one of my favorite primaries of all time, so I got rid of the circle thing on the primary crest to focus on the awesomeness of this logo. Pretty simple uniforms. No white in the homes, but I think the small amount of wheat really makes the red stand out. Then green has a prominent role in the roads as well. The alternate simplifies things even further. I do like how these uniforms turned out. Great to see that primary logo back on the front of a green jersey. That's where it belongs. Only thing I don't like about this set is the alternate uniform. I understand what Elliott was going for but the style of that wordmark clashes with the simplicity of the sweater. At least the team got that right for real with the new thirds this year.
Elliott Strauss	I love what they wear now, but I wanted to try a modernization. I actually made the home jersey black, which is new, and then tried some devil-horn striping. I had to keep a lot of red, so the alternate brings back the red base, with a different take on a modern devil-horn stripe. The striping on these jerseys is just flat-out cool. The shift back to classic style uniforms means we probably won't get to see anything like this in the NHL for another 15 to 20 years. I also like the secondary logo, borrowed from the AHL's Lowell Devils, but disappointed it didn't make an appearance on the uniforms, not even the shoulders of the alternate. And if I'm being completely honest in my review, I'm also disappointed that we didn't get a modernization of the logo along with the updated jerseys. The Devils' logo is very clearly a product of the early '80s. That's not necessarily a bad thing, but it seems out of place on the "futuristic" jersey designs. However I do like the re-coloring on the home sweater.

One more edition of Elliott's NHL rebrands to come. And by process of elimination, I'm sure you've figured out that the Rangers, Canucks and Blue Jackets are on deck. Spoiler alert: Rangers get the best rebrand!

Midwest Modifications

It's Super Bowl Sunday so that means a super-sized concept post. (Also I haven't put up anything new since Wednesday, so I owe you.) Normally I'd make the big game the theme, but as there are no NHL franchises in Indiana or Louisiana, we'll have to settle for the Central Division.

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Matt Marczel	Lately, I've been seeing a lot of great Blackhawks concept art. This one has to be one of my favorites. Matt has ditched white for "vintage white" and it's made all the difference. I love the color combination and the use of color in this uniform set. He's got home/road/third jersey, in that order, and I have to say the third may be the best. If that was ever a real NHL sweater, I'd buy it in a heartbeat. No question. Very nice work here, Matt!
Brad McPelican	One thing you don't seen an awful lot of in hockey is striped shoulder yokes, the assumption being that it would look terrible. I think this design proves the opposite. I think Brad's design is a winner right up until the third jersey. I just don't think that trumpet logo ever worked for the Blues. Just wasn't meant to be. I think the Blue Note represents the club much better than a literal logo. So what about the third jersey then?
Mike Bell	Mike has this to offer and I think he hit the nail on the head. Throwbacks work for some teams and not others. For example, it was bad news for the Flyers at the Winter Classic but good news for the Blackhawks at the Winter Classic. The Blues would look great in those vintage colors and stylings. All we need is that nameplate.
Ryan Haslett	But if your idea of a third jersey is something completely different, Ryan has the answer. I didn't think I'd like a gold Blues jersey. This has changed my mind. Great colors and striping. That is a hockey sweater.
Jeff Kennedy	One team that has struggled with their identity for the last decade — no, not the Canucks — is the Blue Jackets. I think they've finally settled on a good solid look. So that's a plus. What they don't have yet is a third jersey, so Jeff has taken it upon himself to put forth a couple ideas. They're certainly unique, but I'm not sure I'm sold on these.
Josh Gagnon	So how about this one? Many of you will say you don't like the sweater number on the front, but it is presented in a unique way. However, I'm not sure the vintage white works with such bright shades of blue and red. Maybe something a bit muted. To be sure, the last thing the Jackets need is to introduce yet another new jersey logo. So we'll just wait and see if 2010-11 is the year the alternate uniform returns to Ohio's capital.
Ryan Haslett	We can't leave out the winningest team in the Central Division. Ryan's made some minor changes to the Red Wings' unis. Not sure about the shoulder piping or the repetition of the winged wheel, but the rest of the striping works.
Matt McElroy	We'll finish off the division with the Predators. Actually, Matt has given us simplified jerseys and primary logos for both the Preds and the Wild. It sort of works for the Wild, but the saber-toothed tiger just looks washed out. And the jerseys may be a little too simple. But let this final graphic today serve as a bit of foreshadowing to the next concept post.

I'll have new artwork up in a day or two featuring the self-proclaimed State of Hockey.

Your Sunday Concept Fix

I've been getting some great concept art submissions in the past couple weeks, but I wanted to keep Haiti at the top of the page for a little while. I just added a few new items to that post, by the way. But now I think it's time to start sharing some of the other great artwork that's been coming in.

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Mark Komondor	We'll begin with the Penguins and a concept created by an artist brand new to Icethetics. These are his first submissions and he sure seems to know what Pens fans want. Imagine Crosby in the same uniforms that Lemieux and Jagr once wore when they lifted the Stanley Cup together. Of the first one, he writes: I was going for a throwback look by incorporating elements from the late 80s/early 90s sweaters the Pens wore when they won two stanley cups. I took that uniform and simplified it, using the Wild's red home sweater as a guide. I feel like this is a good mixture of the 90s elements, and the circle logo which has found popularity on the blue sweaters. He says the other is simply a combination of the jerseys worn just prior to and since the Age of Reebok.
Adam L'Italien	Adam's Canucks concept makes some revisions to the new Johnny Canuck/V logo introduced on the third jersey last year. He says, why not use the full-body JC on the V? But the most important thing about this jersey: it's green!
Brian Brideau	Rumors that the Predators plan to launch new home and road jerseys for 2010-11 could result in something like what Brian has come up with here. In fact, these should look familiar. I posted the first two jerseys two weeks ago. What's new is the blue alternate sweater Brian has now added. For the most part, I like this one. The striping is unique but the Flyers-copycat nameplate is what I think needs to be revised. I truly hope differently-colored nameplates do not become a league-wide fad.

More concepts coming during the week.