Third Jersey Theories

Today's batch of concept art deals with a handful of teams with new sweater designs on the way. While we wait for official unveilings, our concept artists get to work on some predictions of their own.

---

Alex Valvo	The Sabres will unveil their new third jersey on Sept. 18. All right, technically these aren't third jersey concepts, but the expectation is that the Sabres will promote their current third jersey to home status — while adding a white version for the road. That's the concept Alex is offering up today.
Jekabs Elerts	We keep hoping for the Lady Liberty logo to return when the Rangers unveil their new third jersey in November. That's what Jekabs has for us — though he likes to work with the Nike Swift jersey template, as opposed to the Reebok Edge standard. Regardless, it's a solid sweater design.
Jekabs Elerts	The Penguins will use the 2011 Winter Classic to launch their new third jersey. Jekabs's guess is that they're going with this 1967 replica. But since they're the home team, it probably won't be a white jersey — but you never know. The Sabres wore white when they hosted in 2008.
Ryan Haslett	I'm a big fan of this one. Ryan, a prolific concept artist, has put a unique spin the much-maligned Islanders jersey from the mid-90s. Not a bad treatment if you ask me. Perhaps if the Isles had done something a little less radical and a little more like this, fans wouldn't have rioted so much. I like that font, by the way!
Connor Hanley	The Whaler talk these days has been intense. More on that in an upcoming blog post. In the meantime, Connor joins Howard Baldwin in hoping for the NHL's return to Hartford. Such a great logo. And solid uniforms all around.
Jack Martineau	And finally, while the Canucks aren't actually planning a new third jersey — that we know of — I decided to toss Jacks' concept into this post as a bonus. The logo used on the jersey just won the NHL secondary logo tournament here on Icethetics.

As always, feel free to email in concepts. I'm working on adding a bunch more to the Facebook page this weekend.

Numerous Northeast Concepts

Settle in, folks. This is one of the biggest sets of concept art I've ever posted. Because I haven't had a lot of time to write new posts, obviously the artwork has been piling up. The Northeast Division seems to be the most popular for Icethetics artists, so I thought it'd be the best way to unload a dozen new designs. Here we go.

---

John Fusco	Had to start with this one. It's just phenomenal. You wouldn't think this type of design would make a good hockey sweater. Then you look at it. I'm waiting for an NHL team to jump onto an idea like this. Very sharp look. Well done, John!
Drew Krause	Another great Maple Leafs concept comes from Drew. He's made some updates to the traditional leaf logos, and they look great. Even the striping on the uniforms really works. Can't believe I haven't gotten around to posting some of these sooner.
Matt Marczel	By now we all know the Sabres will go back to their original uniforms next season — or at least something similar. Matt's put together a solid concept here with a nice modern flair.
Joni Oksanen	However, if you want more of a throwback feel, Joni's concept is the way to go. It's much simpler and features a royal blue just like the originals did in 1970. The only thing he's changed a bit is the striping on the dark jersey. But either way you go would be a win for the Sabres and their fans, desperate for a return to the vintage uniforms. Sometimes you get it right the first time, don't you?
Jake Slavik	And sometimes we mix things that probably shouldn't mix. Jake's concept plays off of every era in Sabres history. And it's not ideal. Stare into those yellow eyes. Stare deep. Frightening. Let's move onto another team.
Joshua Heckman Adam L'Italien	Joshua and Adam have both opted to experiment with brown jerseys for the Bruins — something I half expected to see at the Winter Classic earlier this year. Joshua's could even work as a third jersey this coming season if they were up for a change. Adam's isn't bad either but doesn't lend itself well to Reebok Edge or television, for that matter. It's a very drab-looking jersey with the dark brown and the slight striping. However, I really do like the crest.
Dallas Hicks Ryan Haslett	Got a couple of new Senators concepts here. Dallas tries his hand at a Winter Classic-insipired concept... you know, in the event the NHL decides Canada should play an outdoor version of its own sport. Ryan's isn't bad either — though without the stripes, the O just looks like a zero and nobody wants that associated with their team. Unless it's in the goals-against column, I guess. But if nothing else, this uniform has the best socks so far!
Ryan Haslett	That's right, it's all Ryan all the time for the rest of this post. This is his Canadiens throwback. Unfortunately, the numbers are rather illegible on the striped back of the jersey. Other than that, it's a nice-looking sweater with an old-time feel.
Ryan Haslett	Lastly, as a bonus, this concept is based off of a Quebec Nordiques logo that designed in 1995 but never implemented as the club was relocated Denver to become the Avalanche. And that is, in fact, where Ryan gets most of the elements of his design. I'll be honest. Makes more sense in the Rocky Mountains. Oh, what could have been.

And breathe. That was a lot to take in. Up next, it's Elliott Strauss' final rebranding set. That comes this weekend. After that, I'm implementing a new element into our concept posts. Details to come.

JerseyWatch Concepts

In today's brand new concept post, we take a look at what's in store for the 2010-11 season. The following designs are what Icethetics artists came up with based on descriptions in the initial JerseyWatch 2010 post.

---

A.J. Bloomquist	One concept that caused a stir after the JerseyWatch post went live was this one by A.J. He posted his work on Sabres' message board months ago. The crest, a script similar to what was described to me, is taken from the old logo of the Buffalo Bisons of the AHL. A.J. submitted a clean version of his concept so we could all get a good look at it. And who wouldn't love to see Buffalo paying tribute to their town's hockey history on their 40th anniversary?
Jeff Wozniak	Similarly, Jeff sent in his understanding of the rumored new script crest. But this veers pretty far from what I was originally told — which is that it's basically a baseball-type script with the 1970s logo positioned in the tail. Still, that was just a preliminary concept and things can change. So Jeff may be right on the scent.
Doug Graham	The Penguins are also big news right now. Word from Reebok is they're launching a new alternate sweater for 2010, not to mention all the rumors that the Pens will see action in their second Winter Classic in four years. Doug's concept is based on the rumor that the Penguins will dig up another blue jersey from their past. He could be on the right track with this. I could see them making it the home jersey one day.
Tony Galiffo	The Blue Jackets will allegedly be debuting a new third jersey in the fall. The team has said it will feature a cannon as its primary emblem. So Tony's incorporated that as well as his own little tribute to the old Cleveland Barons, who wore large patches shaped like Ohio on their sleeves.
Michael Lapsley	Michael tackled a couple of JerseyWatch rumors. The Maple Leafs will be putting stripes and shoulder patches back on their mostly-plain jerseys next season. This is more than likely what we should expect to see — unless the Leafs design a brand new shoulder patch.
Michael Lapsley	And the Ducks are on the list to add a new third jersey in 2010. Absolutely no details have circulated as of yet, but Michael's thinking they go with an orange sweater with the webbed D front and center on the chest. He's done some nice work but I kind of hope he's wrong. I'd like to see the Ducks introduce a new logo with this alternate sweater. Maybe something that actually resembles a duck wouldn't be too much to ask?

Our NHL rebrand series continues with Part 7 this weekend!