No theme today, just another random assortment of concept art here.
Up first, Mike Ivall provides his take on a 2012 Winter Classic possibility. Rumors have suggested the game could be played in Philadelphia or New York next year.
Dallas Stars concept removed at artist's request
By the way, the Lightning concepts just keep streaming in, so I imagine that'll require another post or two in the near future. That's all for now.
Time for the big finale. Here is the final installment in Elliott Strauss' NHL rebrand series. His descriptions appear in bold text.
 Elliott Strauss |
I think this is one of the more interesting concepts of the series because it gives a fairly drastic change to an untouchable team. I updated the familiar shield and brought back the Lady Liberty logo. The diagonal stripe on the uniforms has the same angle as the wordmark and is meant to match the diagonal sash on the primary logo. The wordmark/numbers contrast the sleeve stripe order on the home and away jersey. The alternate is almost an exact replica of the pre edge alts, but the silver is dropped in favor of royal blue. Definitely a shock at first glance — in a good way. All the key elements are still there. They just don't look the way we're accustomed to seeing them. This is one of my favorites of the entire series. |
 Elliott Strauss |
Originally I had left some gray in here, but considering the nickname represents the Union army, I found the color gray pointless, as this is what the Confederates wore. I think these uniforms are inspired by the original jerseys for the franchise. The red pants stay and a blue insert with star on the pants match up with the panel that you can see on the road jersey. I created no alternate because a red jersey would go against the nickname and another blue jersey would be redundant. Straight after one my favorites is my least favorite of Elliott's series. I'm not here to put down anyone's work but this set feels lazy. Gray was never one of Columbus' colors. It's always been silver. It's an important distinction. Without the silver, the star in the logo looks out of place. And the Blue Jackets made a second blue jersey work in 2003. Just a little creativity is required. Now with that out of the way, I love the jersey design! The sleeves are cool and so are the stars under the arms. It's a little like the stripes on the armpits of the Lightning's jerseys. Adds an interesting visual element when the players raise their arms to celebrate a goal. |
 Elliott Strauss |
I feel that the Johnny Canuck V logo is the best they have, so it becomes the main crest in my design. The orca stays, just modified, and has a much less prominent role. Green and blue also stay, as I like this unique scheme. I've always wondered what a green alternate would look like, I think this simple striping pattern would make the blue stand out on the green. Here I applaud Elliott's use of an existing logo because the Canucks have never had a more uniquely identifiable logo in their arsenal. It's just a shame they haven't put it to good use yet. And for what it's worth, the whale doesn't look half bad on green. |
There it is. All 30 teams as envisioned by Icethetics concept artist Elliott Strauss. Do you think you have what it takes to rebrand the NHL? Send in your concepts and show us you can think outside the box when it comes to branding pro hockey!
In today's brand new concept post, we take a look at what's in store for the 2010-11 season. The following designs are what Icethetics artists came up with based on descriptions in the initial JerseyWatch 2010 post.
 A.J. Bloomquist |
One concept that caused a stir after the JerseyWatch post went live was this one by A.J. He posted his work on Sabres' message board months ago. The crest, a script similar to what was described to me, is taken from the old logo of the Buffalo Bisons of the AHL. A.J. submitted a clean version of his concept so we could all get a good look at it. And who wouldn't love to see Buffalo paying tribute to their town's hockey history on their 40th anniversary? |
 Jeff Wozniak |
Similarly, Jeff sent in his understanding of the rumored new script crest. But this veers pretty far from what I was originally told — which is that it's basically a baseball-type script with the 1970s logo positioned in the tail. Still, that was just a preliminary concept and things can change. So Jeff may be right on the scent. |
 Doug Graham |
The Penguins are also big news right now. Word from Reebok is they're launching a new alternate sweater for 2010, not to mention all the rumors that the Pens will see action in their second Winter Classic in four years. Doug's concept is based on the rumor that the Penguins will dig up another blue jersey from their past. He could be on the right track with this. I could see them making it the home jersey one day. |
 Tony Galiffo |
The Blue Jackets will allegedly be debuting a new third jersey in the fall. The team has said it will feature a cannon as its primary emblem. So Tony's incorporated that as well as his own little tribute to the old Cleveland Barons, who wore large patches shaped like Ohio on their sleeves. |
 Michael Lapsley |
Michael tackled a couple of JerseyWatch rumors. The Maple Leafs will be putting stripes and shoulder patches back on their mostly-plain jerseys next season. This is more than likely what we should expect to see — unless the Leafs design a brand new shoulder patch. |
 Michael Lapsley |
And the Ducks are on the list to add a new third jersey in 2010. Absolutely no details have circulated as of yet, but Michael's thinking they go with an orange sweater with the webbed D front and center on the chest. He's done some nice work but I kind of hope he's wrong. I'd like to see the Ducks introduce a new logo with this alternate sweater. Maybe something that actually resembles a duck wouldn't be too much to ask? |
Our NHL rebrand series continues with Part 7 this weekend!
Thursday · Feb 3 · 2011 | 10:07 AM PST