Midwest Modifications

It's Super Bowl Sunday so that means a super-sized concept post. (Also I haven't put up anything new since Wednesday, so I owe you.) Normally I'd make the big game the theme, but as there are no NHL franchises in Indiana or Louisiana, we'll have to settle for the Central Division.

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Matt Marczel	Lately, I've been seeing a lot of great Blackhawks concept art. This one has to be one of my favorites. Matt has ditched white for "vintage white" and it's made all the difference. I love the color combination and the use of color in this uniform set. He's got home/road/third jersey, in that order, and I have to say the third may be the best. If that was ever a real NHL sweater, I'd buy it in a heartbeat. No question. Very nice work here, Matt!
Brad McPelican	One thing you don't seen an awful lot of in hockey is striped shoulder yokes, the assumption being that it would look terrible. I think this design proves the opposite. I think Brad's design is a winner right up until the third jersey. I just don't think that trumpet logo ever worked for the Blues. Just wasn't meant to be. I think the Blue Note represents the club much better than a literal logo. So what about the third jersey then?
Mike Bell	Mike has this to offer and I think he hit the nail on the head. Throwbacks work for some teams and not others. For example, it was bad news for the Flyers at the Winter Classic but good news for the Blackhawks at the Winter Classic. The Blues would look great in those vintage colors and stylings. All we need is that nameplate.
Ryan Haslett	But if your idea of a third jersey is something completely different, Ryan has the answer. I didn't think I'd like a gold Blues jersey. This has changed my mind. Great colors and striping. That is a hockey sweater.
Jeff Kennedy	One team that has struggled with their identity for the last decade — no, not the Canucks — is the Blue Jackets. I think they've finally settled on a good solid look. So that's a plus. What they don't have yet is a third jersey, so Jeff has taken it upon himself to put forth a couple ideas. They're certainly unique, but I'm not sure I'm sold on these.
Josh Gagnon	So how about this one? Many of you will say you don't like the sweater number on the front, but it is presented in a unique way. However, I'm not sure the vintage white works with such bright shades of blue and red. Maybe something a bit muted. To be sure, the last thing the Jackets need is to introduce yet another new jersey logo. So we'll just wait and see if 2010-11 is the year the alternate uniform returns to Ohio's capital.
Ryan Haslett	We can't leave out the winningest team in the Central Division. Ryan's made some minor changes to the Red Wings' unis. Not sure about the shoulder piping or the repetition of the winged wheel, but the rest of the striping works.
Matt McElroy	We'll finish off the division with the Predators. Actually, Matt has given us simplified jerseys and primary logos for both the Preds and the Wild. It sort of works for the Wild, but the saber-toothed tiger just looks washed out. And the jerseys may be a little too simple. But let this final graphic today serve as a bit of foreshadowing to the next concept post.

I'll have new artwork up in a day or two featuring the self-proclaimed State of Hockey.

Concept Collection VI

That post featuring all the non-winning entries from the USF Ice Bulls logo contest is and probably will continue to stand as the LONGEST concept post in the history of Icethetics. Now it's time to get some new stuff posted.

One of my favorite artists, who I haven't heard from in a while, is Aaron Masik. He came up with these alternate logo designs for the Carolina Hurricanes.

Carolina Hurricanes concept logos by Aaron Masik

Ask any Southeasterner, myself included. That windblown palm tree is the classic hurricane image.

Ryan Haslett sent in a handful of jersey redesigns. He's put the Ducks in orange and managed to keep them from looking anything like the Flyers. How? No white and more modern striping.

Anaheim Ducks concept jersey by Ryan Haslett

He's also given the Coyotes a little something to improve their alternates. I think the lack of that brick color helps make it more different to the home and road sweaters.

Phoenix Coyotes concept jersey by Ryan Haslett

This next one starts taking us into the realm of the weird. Imagine the Nordiques lived to see the days of third jerseys. Could they have gone with red or would that simply have given the good folks in Quebec another reason to revolt?

Quebec Nordiques concept jersey by Ryan Haslett

Since we're here, we might as well go full on freak out. Jeff Kennedy considers a re-envisioning of that ridiculous bug from a decade ago.

Columbus Blue Jackets concept logo by Jeff Kennedy

Keep the concept art coming in — even if especially if its freaky. I'd like to be able to offer up new concept posts every few days. Email your work in at icethetics@gmail.com and don't forget to include your name so you can be credited! (By the way, this is just for fun so you don't have to give up any rights or anything like that. Just a way to share interesting ideas with fellow design nuts.)