Strauss NHL Rebrand V

It's Sunday morning and that means I just officially tied the knot! Though nothing's really changed. My new wife and I have been together for a long time. This was just a formality, really. Anyway, I'm certain we'll be enjoying ourselves today.

This is the third of five auto-published concept posts — each with it's own theme. We've covered Freak Out Friday and Rebranding. Today our subject is rebranding once again but in the form of Part 5 of Elliott Strauss' NHL rebranding project, featuring the Ducks, Blackhawks and Flyers. Elliott's descriptions appear in bold text.

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Elliott Strauss	Anaheim Ducks This features a new color scheme with a dark shade of green and a brighter orange.  The logos are simplified, getting rid of white outlines around the D and the inner webbing. The jerseys have a modern, wavy feel. The Anaheim Ducks are probably one of the teams most in need of a rebrand. Unfortunately, aside from adding a welcome green to the palette, Elliott hasn't really fixed the main probably — the primary logo. While the D is a refreshing change of pace, I'd really like to see some kind of duck mascot. Logos aside, the jerseys are very distinctive — just what the doctor ordered when you're talking about a rebrand. Let's hope one day the Ducks do move in this direction — even if it's only on a third jersey.
Elliott Strauss	Chicago Blackhawks I tweaked the logos by dropping all the excess colors in the feathers.  The tertiary color is now an orange-yellow. The jerseys are really just an attempt at consistent striping. The simplicity in this design actually wins points in my book. While many of you would say the Chicago Blackhawks' logos and uniforms are perfect as is, I would disagree (as you well know). This simplification of the color palette is a welcome improvement. But while we're at it, I say the Hawks revert back to the old vintage logo found on the Winter Classic and alternate jerseys.
Elliott Strauss	Philadelphia Flyers Originally this had striping wrapping all the way around the chest, but I simplified things while making the design a little more modern. The logo is NOT the sharp-winged logo that Flyers fans insist on. I figured that since they use the curved wings on all merchandise, it might as well be on the jerseys too. The secondary is the old Zephyr X-line hat logo, I believe. As mentioned in yesterday's post, Elliott is correct about the F logo on the Zephyr hat. Other than that, he's kept things pretty straightforward and simple. The one element I really like is the orange numbers on the black third jersey. That is a Halloween jersey if ever I saw one. The striping on the front of the home and road sweaters is a nice change of pace too, yet doesn't lose the classic feel that goes along with the Flyers.

That's actually all I have from Elliott at the moment. I'm anticipating he will send along the other half of the league in the next few weeks. Until then, we have two more auto-posts left before I get back from Las Vegas!

Heading Out West

This is the last new concept post until I head out west so I'm making the Western Conference today's theme.

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Mike Ivall	We begin with Mike Ivall, a longtime Icethetics concept contributor. Today we're flashing back to his roots. That first image you see there is, I believe, his first ever concept submission. It was first posted on July 8, 2008 — a year and a half ago. Now he's sharing the fruits of his labor with us. You see that logo embroidered onto a red Blackhawks jersey, proof that perhaps it should one day take its place on an NHL uniform. And if you were wondering what the entire sweater looks like — including its new shoulder patches, just click here. It's really quite something to see an old Icethetics concept come to life that way. As always, great job Mike!
Ryan Haslett	Sticking with the Blackhawks for a moment. If Mike's red jersey is too drastic a change, then maybe Ryan Haslett's is right on the money. I don't know what it is about the red, black and beige that screams old time Blackhawks hockey to me. I love this design and if it ever became a reality, I might be the first in line to get one — and I don't even like Chicago. Sometimes a jersey design just does something to you, though.
Ryan Haslett	If you hadn't already noticed, the rest of this post belongs to Ryan. Knowing that the Predators are planning sweeping uniform changes for 2010, he's come up with a simplified uniform design for the Hawks' Central Division rivals. My only concern is that the gold used here may be a little too light. There's not enough contrast for it to be a standout uniform design. Fix that and you may just have a winner on your hands. I'd also consider reverting to the dark blue triangle on the white jersey. I just think it makes for a stronger design.
Ryan Haslett	Ryan will get us finished up this afternoon way out west in Anaheim. His third jersey concept for the Ducks goes with the beige that slowly seems to be gaining popularity in the NHL as a vintage color — actually called Vintage White by the Boston Bruins. I like the beige and the orange. But I still think the Ducks need to drop the black in favor of a dark forest green. That would really give their identity a complete and unique feel. The one thing I'm not sure about is the use of a wordmark on the front. I think an alternate sweater in Anaheim would provide the ideal opportunity for an alternate logo that actually resembles a duck. An intimidating duck to be sure, but a duck all the same.

That's it. The next time you see concept art on this page, it will appear as if by magic as I will be far, far away from my computer — and Florida! (Really though, don't forget. New auto-posts every morning at 9 from Friday until Tuesday. I've worked really hard all week to make sure that happens for you guys.)

Concept Collection VIII

You've been patient (most of you). My inbox has seen a lot of concept art over the past few weeks and I'm thrilled to finally be posting it! (Seriously, if someone can help me figure out a way to make Icethetics my only job, we'll all be a lot happier. A lot.)

All right, I've got 14 items to get to tonight, so let's not waste time. We'll begin with the Colorado Avalanche, whose brand new third jersey has recently been leaked (see the blog for more info on that).

A lot of readers have bemoaned a lack of creativity, I believe having to do with the fact that it's simply a revision of the Avs' previous third. This first concept certainly avoids drawing on past designs while simultaneously reminding us the Nordique spirit will never die.

BD

The other team soon releasing a brand new third will be the Florida Panthers. Rumor would have us believe it may look a little something like this.

Ryan Haslett

It's a return to red, which I'm sure longtime Cats fans will appreciate, and it borrows very heavily from the Wild's home uni — easily one of the best in the NHL.

Seeing all these new third jerseys the last couple of years makes me wonder who got it right and who didn't. Some teams don't have one and could really use it. Obviously, the Penguins, Wild, Sabres and Blues got it right.

I've been hoping the Rangers would one day return to the Lady Liberty jersey which at one point was my favorite in the league. Here's a re-envisioning of that.

nyr1583

The Capitals would do well to add a blue jersey. Many have suggested the Weagle take center stage, but why not a red version of the primary logo? How would it all look on a Lethbridge Hurricanes sweater?

Ryan Haslett

The Canucks dropped the ball with their third last year. It was what we all expected, but that should be their home sweater, and not an alternate. Here's one idea for an alternate with yet another brand new logo.

Matt Marczel

Now that Whalers merchandise is making its way back onto store shelves, maybe the Hurricanes could pay tribute on one St. Patrick's Day sometime.

Matt Marczel

Maybe even the Red Wings could get in on the third jersey action — even though they've never been one to follow that crowd.

Matt Marczel

The Dallas Stars dropped the ball worse than anyone two years in a row — bad home and road sweaters followed by a shockingly worse third. Since we're talking nostalgia and vintage these days, why not a trip down memory lane the heart of Texas?

Matthew Duke

Lastly, the Ducks. It seems like every concept post at some point feels the need to help out those poor Anaheim Ducks. Nobody was sad to see the "Mighty" go away, but nor were they glad to see the artistic carnage that would ensue on the sweaters to follow.

mcskilz

I'm not saying gold is the way to go necessarily, but maybe stepping outside the box isn't a bad thing. Anyway, the colors are great, but the logo could use a lift.

Jake Niehl

Hey, an actual duck. Go figure.

I enjoy ending a concept post with a little something to freak you out, if at all possible. Tonight is no exception. The Sabres and Canucks have their 40th anniversaries coming up next season. Let's get started by putting an actual saber on the Sabres' jersey.

J.B.

And hell, why not just run the gamut of past logos and colors for the Canucks? You know they never did have a red jersey.

J.B.

A little something to frighten Panthers fans. As we near Halloween, perhaps this could be a costume.

Jules

And lastly, one of the most ridiculous Atlanta Thrashers concepts ever to grace these pages.

mcskilz

Show your mcskilz! To the first person who can legitimately make the rest of the numerals out of that simple Thrash logo — bragging rights for life!

Hope the wait was worth it. I'm really trying to keep this updated. And since I know it's what you guys want, I'll make a special effort to have something new hear at least once a week — though it likely won't be in the quantity you see tonight.

Keep those concepts coming! Email them to icethetics@gmail.com.