What's in a Third?

Monday is here again. But while you guys are headed back to work or school, I'm probably in a casino wondering what time it is or something like that. Not to rub it in or anything.

Here we are at the fourth of five auto-posts featuring all new concept art from talented Icethetics artists. Today's theme is another fan favorite — third jerseys. Several of you have come up with ideas for alternate sweaters based on what's actually being worn in the league right now. Let's get started.

---

Ryan Haslett	The Pittsburgh Penguins are up first because we're pretty sure they're actually getting a new third jersey next fall. Folks keep saying the powder blue sweater is on its way out. Personally, I think that paves the way for an '80s style third reminiscent of the Mario Lemieux/Jaromir Jagr days, but I digress. Ryan's got a whole new set of jerseys here which includes a black third loosely based on the team's earliest NHL days — sans the blue, of course. But it might suffer from the same problem that Bruins currently have. That being both the home and alternate sweaters are black. One of them needs to be gold (I'm speaking both about the Bruins and Penguins). Gold will solve all their problems.
Charles Cadieux	Also in the east, the Canadiens introduced — or should I say re-introduced — a handful of vintage sweaters to celebrate their 100th anniversary. They started last season and continued into this one. One of the favorites was the blue one with the big white C. I believe Charles' attempt was to turn it into a third jersey but putting the classic CH we've all come to know and love, front and center. I'm torn. Part of me likes it because it means this jersey could stick around. But the other part of me says it's just wrong.
Brian Brideau	Moving ever westward, we now land in Nashville. The Predators have discussed making wholesale uniform changes to just simplify. Brian, here, thinks they'd be wise to just make a light version of the new third jersey and go with it. He's saved them the extra steps by having already designed it. This is hard not to like and the Preds are in need of some jersey overhauls. This could just be the ticket. The only thing I'm not sure about is the triangle on the white jersey. It's not necessary to making the logo stand out and it actually takes away from the simplicity effort. That aside, these are top notch.
Chris Fraterrigo	Sticking to the direction of the sunset, Chris Fraterrigo thinks the Avalanche could use a uni redo. And ever since the Age of Reebok was ushered in, I can't say I disagree with him. In this new set, the "modern" striping elements are gone. Instead, the simple striping from the new third jersey is carried over to the home and road shirts. And the alternate here is simplified losing all striping — which actually doesn't hurt it. I'm a big fan of incorporating the black into the burgundy sweater. However it's not done as well on the white one here. Overall, though, a solid look. The only thing I might add is some striping around the bottom — just so it doesn't look like a t-shirt.
Uncleben	At last we find ourselves as close to the west coast we're going to get today. I think the Coyotes have a pretty decent third as it is and this one may be a little cluttered. Still I'm a big fan of that paw logo and traditional jersey striping. It has its pros and cons. But the largest con is probably the use of the Maple Leafs' lettering and numbering. Huge no-no. But we won't crucify anyone for it. We just don't want to see it on a real Phoenix jersey is all.

One more auto-post to go! You'll see right here tomorrow morning at 9. But at this point, my concept art reserves are beginning to dwindle. If you've thought at all about dipping your toe into the artistic pool, email your designs to me at icethetics@gmail.com.

Freak Out Friday XLIV

Happy Friday, all! Right now, I'm on an airplane bound for Las Vegas. This is the first of five auto-posts that should keep you guys occupied with new concept art while I'm off getting married. I've scheduled one for every day that I'm away and each one has its own theme.

Today's theme is an Icethetics fan favorite: Freak Out Friday! For new readers, this was a very popular regular feature of the site when I used to get loads of concept art sent in. Sometimes it would miss the mark — meaning we would never want to actually see it on the ice. Here's what I mean...

---

John B	The last time the Coyotes put a cactus on their jersey, it came to us in the form of one incredibly unpopular green third jersey in the late '90s. Unfortunately, this makes no improvements on that. The designer is obviously trying to take a bad page out of the Lightning and Senators' books by running the nickname across the front. Yotes works about as well as Bolts and Sens. And while the sand and brick colors are still used today in the Phoenix color scheme, the purple and green are not.
John B	While we're on the subject of colloquialism failures on jerseys, let's add Minny to the list. I think Wild fans would agree there's just no call for it. I don't want to dismiss this design out of hand, though. The striping is pretty nice, if not based somewhat off of Minnesota's current home and former third jersey. The red and beige color combo is one of the best looks in hockey right now.
Jules	Some of you may not necessarily be freaked out by this idea of a Kings third jersey, but I sure am. It may not be a popular notion, but I think one of the best uniform overhauls in NHL history was when the Kings switched to silver and black. Then they improved upon it by adding the purple back. But at no point do I want to see them wearing yellow on a regular basis again. The only way I could excuse it is for a special night with historical significance as a one-off jersey. But now that I've said my peace, I'm curious what the rest of you think of a return to the '60s color scheme. At least at that time the NHL wasn't overrun with only two colors. Variety is good.
Matt McElroy	But hopefully we can all agree that such a variety of color on a single jersey is not a plus. A deep purple sweater with neon yellow sleeves and silver accents is in the dictionary next to "ugly." That was harsh, but look, even the purple in the logo doesn't match the purple of the jersey itself. Same with the gold. And that numbering style is not a saving grace either. This jersey design needs to be buried. Deep.

So while I'm enjoying myself in Vegas, I hope this post freaked you out sufficiently. As I mentioned earlier, there will be new concept art posted right here automatically every day until Tuesday.

Strauss NHL Rebrand I

We're kicking off a new concept series today here at Icethetics. Designer Elliott Strauss has been on a mission to rebrand the NHL for the better. Some teams need sweeping changes, others not so much. For the 10-part series, Elliott set out with the following goals:

• Get rid of Reebok EDGE motifs like useless piping (Panthers), piping that randomly stops (Flames), unmatching home/away templates (Wild/Thrashers), awful-looking templates (Sens third), and teams with the same template.
• Come up with some brand new modern designs and make sure every team has a distinct identity.
• Pay attention to detail with fluid identities that feature striping that both makes sense and is consistent.
• Keep tradition when necessary.

I think Elliott is on the right track, for the most part here (though I may disagree with the need to make home and roads always match). Distinct identities, attention to detail and tradition are all important aspects to NHL uniforms. Let's see how they stack up!

All bold text in this post is in Elliott's own words. Artwork MAY NOT be reproduced without permission.

Washington Capitals

The colors stay the same, but the logo is new as I took the U.S. Capitol dome and combined it with a red star and circle — my version of the pre-Ovechkin primary.

Uniforms are a little top heavy but pants stripes help balance it out. The alternate is somewhat similar to the Capitals' current home, thought I thought the Weagle logo made a better crest.

A great start to this series. The only change I would make is to swap the home and third jerseys. To me, the Caps will always be red despite their late-90s identity crisis.

That Weagle as a crest is an incredible look that Washington needs to take advantage of one of these days.

Phoenix Coyotes

The sand color is darker here throughout the Coyotes identity.

With the jerseys, I wanted to move away from the extreme traditional look a little. Notice that the stripe on the bottom of the hem forms the same design between the jersey base and the pants as is on the arms. For that reason, the pants color had to change.

The road uniform is sand — just something different.  The crest of the alternate is based on an old patch they had when they still wore purple and green.

Another inspired concept here. I think the only missed opportunity was the sweater numbers. The rest of the design really works — even the non-white road sweater.

Florida Panthers

I took the Panthers' logos and updated them to be smoother and more intense.

The uniforms play heavily on the claw motif — even slight claw marks on the numbers.

The alternate relies on the contrast between navy and red.

The Panthers have had great uniforms since their inception in 1993 — at least until the Age of Reebok. What Elliott's done brings them back into the 21st century.

The jerseys are sharp and so are the logos. Very nice work as we wrap up this series debut.

Elliott Strauss is a talented artist whose work has been seen previously as finalists for both the USF Ice Bulls and KractIce logo projects here at Icethetics.

We'll certainly see more from him over the next several weeks.

In next week's edition of the Strauss NHL Rebrand, prepare for teh Oilers, Red Wings and Thrashers.