0464: Leaked Logo Mania

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691 VOTES

After the Dallas Stars accidentally leaked their new logos last week, Icethetics concept artists went straight to work! On Saturday we got a taste of how the new logos could be used, and as we start the second week of nonstop Stars concepts, we get a little more. Dylan Wonka has done a phenomenal job by incorporating elements of the club's original jerseys from 1993.

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458 VOTES

Meanwhile, Bryan Dyck put together these. I think what we're seeing is that given the new logos and the new color palette, it'll be hard for the Stars to get this wrong. I'm anticipating a great new look for this team next Tuesday!

0448: A Future Heritage Classic

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723 VOTES

This Winter Classic Weekend brings us a look at a future Heritage Classic between the Winnipeg Jets and Edmonton Oilers. Bryan Dyck has a great pair of jerseys here that aren't actually that unrealistic.

0445: A Neat WHA Trio

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343 VOTES

Let's blow up WHA Week with not just one or two concepts but three from the prolific Bryan Dyck! Today, he shares his take on the Ottawa Nationals...

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345 VOTES

...the Houston Aeros (before the AHL team assumed the name)...

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349 VOTES

...and the Toronto Toros (or Birmingham Bulls depending on the year), who used to be the Nationals. Full circle. Bryan actually did more than just these teams in his own WHA series, but I thought three was enough for today. Tomorrow we get another taste of this — a prolific concept artist with a trio of WHA jerseys.

0388: A Gold Star

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598 VOTES

I've received a lot of Dallas Stars concepts since the team announced their intentions to launch a rebrand next season, but I'm trying to spread them out a bit here. Today, we get a look at another one from Bryan Dyck. Unfortunately, it's a little too dull for my tastes. But I do like the slanted collegiate-style numbers. I don't think anyone has done that since the Tampa Bay Lightning during their second season in 1993-94 — coincidentally the Stars' first in Dallas.

0363: The IceHL's Winter Classic

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500 VOTES

Today is Friday, but it is not a Freak Out Friday. At least not in my mind.

Today the subject is our very own fantasy hockey league, the IceHL. Frequent concept contributor Bryan Dyck offers his take on what a couple of IceHL Winter Classic style jerseys might look like. He pits the Milwaukee Lagers against the Portland Pioneers for the big game and has design an excellent pair of jerseys.

I'm so impressed by this concept that it will have a place in the IceHL's 2013 Yearbook this summer. I'm impressed because Bryan has managed to design jerseys that truly feel like they could be part of these fictional teams' long histories. As if they're right out of the 1940s and 50s. And they make the existing official jersey designs feel like the natural evolution of a team's branding. Superbly executed, if you ask me. Well done, Bryan!

I would've included this in a Winter Classic Weekend post, but I couldn't wait to share it and the Waddell brothers have the floor for the next two Saturdays.

0311: A Christmas Surprise!

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554 VOTES

Looks like Santa decided that more of you were nice than naughty this year because he's delivered not one but 10 new concepts today! First up is a Seattle Metropolitans design by Wicky Turton. Hm, it's very... red and green. Maybe Santa had a certain theme in mind for today.

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609 VOTES

Nick Burton would like to see the Red Wings in a red jersey similar to their 2009 Winter Classic threads. It's a pretty sharp look!

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683 VOTES

The "Big Guy" definitely likes his green and red. Colin May imagines a brighter palette for the Dallas Stars. It's not bad even if he is sticking to the wordmark crest.

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590 VOTES

Joseph Loretz offers up an elegant fix for the Carolina Hurricanes' flag problem. The club's secondary logo portrays a single red flag with a black square in the middle, which typically refers to a tropical storm. A hurricane is generally represented by two of those flags. However, the swirling winds behind the H in Joseph's logo would appear to be rotating clockwise — which only happens in the southern hemisphere. Oops.

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632 VOTES

Back to green again. This time it's Chance Waddell (of our ongoing Winter Classic fauxback series) with a sharp sweater for the Canucks. They should just adopt this as their third jersey immediately. In fact, why haven't they already?

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566 VOTES

Another Original Six team gets a look here on Christmas Day from Wade Herrmann. Again, I'm a big fan! For whatever reason, I really like the black and white logo on the mostly red sweater. Sometimes I think it's too bad NHL teams don't do more one-off sweaters like they do in the minors. (Though most of the time, I'm grateful for that.)

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609 VOTES

Guess Santa couldn't find anymore green teams, so we're back to the Stars — but this time in a much darker palette as designed by Kevin Dion. In fact, it's actually too dark. On TV, this uniform would look solid black from head to toe. The idea isn't bad, it just needs brighter colors and more contrast.

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536 VOTES

I believe Icethetics is breaking new ground today. This may be the first bit of concept art ever posted from a female designer. Gotta be honest. I don't think many of them are that interested in designing fake hockey sweaters. But kudos to Christine Adams on her new look for Team Canada.

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624 VOTES

Oh wait, there was one more team with green. And they also have red. Bryan Dyck probably didn't intend for his set to have that Christmas-y look, but it kind of does anyway. Or maybe it's just me. Or Santa.

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561 VOTES

We'll wrap things up here with our 10th concept of the day. Ryan Yuck gives us this very red Devils jersey. Filling in the white area in the Devils' logo gives it a whole new look somehow. It's really interesting — as were all of today's jerseys. Which was your favorite?

0184: Hartford Revisited

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506 VOTES

This week on the concepts page we're revisiting cities that once had NHL clubs, but no longer do. We're starting Hartford and Bryan Dyck's new look for the Whalers. Really liking that green jersey!