Entries in Joseph Loretz (7)

Sunday
Sep292013

0590: Seattle Emeralds

i
457 VOTES

Joseph Loretz brings us a feature for the Seattle Sunday series as he conjures up the Seattle Emeralds. Feels more like a women's hockey team to me, but it's a neat uniform design.

Saturday
Mar162013

0392: Battle of New York

i
591 VOTES

Last week, we got a look at a Winter Classic starring the clubs from Pennsylvania. This week, Joseph Loretz provides a New York-based game between the Rangers and Islanders. And like any good Winter Classic, there's some unnecessary vintage white in there for good measure.

Monday
Dec312012

0317: Goodbye 2012

i
740 VOTES

The last concept of 2012 comes from Joseph Loretz. He gives us his unique take on the Ottawa Senators. Now, what can we expect for the first concept of 2013?

Tuesday
Dec252012

0311: A Christmas Surprise!

i
554 VOTES

Looks like Santa decided that more of you were nice than naughty this year because he's delivered not one but 10 new concepts today! First up is a Seattle Metropolitans design by Wicky Turton. Hm, it's very... red and green. Maybe Santa had a certain theme in mind for today.

i
609 VOTES

Nick Burton would like to see the Red Wings in a red jersey similar to their 2009 Winter Classic threads. It's a pretty sharp look!

i
683 VOTES

The "Big Guy" definitely likes his green and red. Colin May imagines a brighter palette for the Dallas Stars. It's not bad even if he is sticking to the wordmark crest.

i
590 VOTES

Joseph Loretz offers up an elegant fix for the Carolina Hurricanes' flag problem. The club's secondary logo portrays a single red flag with a black square in the middle, which typically refers to a tropical storm. A hurricane is generally represented by two of those flags. However, the swirling winds behind the H in Joseph's logo would appear to be rotating clockwise — which only happens in the southern hemisphere. Oops.

i
632 VOTES

Back to green again. This time it's Chance Waddell (of our ongoing Winter Classic fauxback series) with a sharp sweater for the Canucks. They should just adopt this as their third jersey immediately. In fact, why haven't they already?

i
566 VOTES

Another Original Six team gets a look here on Christmas Day from Wade Herrmann. Again, I'm a big fan! For whatever reason, I really like the black and white logo on the mostly red sweater. Sometimes I think it's too bad NHL teams don't do more one-off sweaters like they do in the minors. (Though most of the time, I'm grateful for that.)

i
609 VOTES

Guess Santa couldn't find anymore green teams, so we're back to the Stars — but this time in a much darker palette as designed by Kevin Dion. In fact, it's actually too dark. On TV, this uniform would look solid black from head to toe. The idea isn't bad, it just needs brighter colors and more contrast.

i
536 VOTES

I believe Icethetics is breaking new ground today. This may be the first bit of concept art ever posted from a female designer. Gotta be honest. I don't think many of them are that interested in designing fake hockey sweaters. But kudos to Christine Adams on her new look for Team Canada.

i
624 VOTES

Oh wait, there was one more team with green. And they also have red. Bryan Dyck probably didn't intend for his set to have that Christmas-y look, but it kind of does anyway. Or maybe it's just me. Or Santa.

i
561 VOTES

We'll wrap things up here with our 10th concept of the day. Ryan Yuck gives us this very red Devils jersey. Filling in the white area in the Devils' logo gives it a whole new look somehow. It's really interesting — as were all of today's jerseys. Which was your favorite?

Monday
Nov262012

0282: Oilers Hockey Re-Imagined

i
656 VOTES

The Edmonton Oilers have been feeling a little left out on the Concepts page lately. So here's a unique one from Joseph Loretz. What if the Oilers' primary color wasn't royal blue?

Monday
Nov122012

0268: Retro/Modern Stars

i
567 VOTES

Last week, we heard from Stars owner Tom Gagliardi who is definitely ready for a new look in Dallas. Thank goodness! We're all right there with him. So count on seeing a lot more Stars concepts in the near future, such as this great one from Joseph Loretz. It's a unique mix of retro and modern elements. The logo could use a little bit of polish but I think the jersey itself is there!

Friday
Oct052012

0230: Howling

i
606 VOTES

I don't think anyone but Joseph Loretz is eager to bring back the Phoenix Coyotes' original look. So we have this for our Freak Our Friday.