0365: Shane O'Beautys Hockey Club

First, Happy 1st Birthday to the new Icethetics concepts page! Today marks a full year since the re-launch of the page and the addition of daily concept posts.

Last weekend, we started a new concept series called Beer League Sundays. After that post, Max Young wrote in and asked to have his beer league team featured on the page. And it was too good to pass up.

I'm just emailing in response to your call for submissions for beer league concepts. I've attached the home and away jerseys I designed for my beer league roller hockey team 'Shane O'Beautys Hockey Club' (named after all around beaut Shane O'Brien). The dark jerseys are our home jerseys from last season (I've also attached a team photo to show the jerseys in action) while the light jerseys are our new away kits for our second season.

I'm a big fan of the site and it would be awesome if these could get on there.

What do you guys think? Let the O'Beautys know by rating their jersey designs. And if you've designed one for your team that you'd like to see featured, send it along.

0364: Waddell's Winter Classic, Part 14

The Waddell brothers' Winter Classic series is nearly complete. After 26 teams, we're down to the final four. Today, I've opted to share their fauxback creations for the Buffalo Sabres and Phoenix Coyotes.

That leaves only the Boston Bruins and Philadelphia Flyers — the two teams that met up for the real outdoor NHL game in 2010. Check back next week to see the big finale of the Waddells' fun Winter Classic series.

0363: The IceHL's Winter Classic

Today is Friday, but it is not a Freak Out Friday. At least not in my mind.

Today the subject is our very own fantasy hockey league, the IceHL. Frequent concept contributor Bryan Dyck offers his take on what a couple of IceHL Winter Classic style jerseys might look like. He pits the Milwaukee Lagers against the Portland Pioneers for the big game and has design an excellent pair of jerseys.

I'm so impressed by this concept that it will have a place in the IceHL's 2013 Yearbook this summer. I'm impressed because Bryan has managed to design jerseys that truly feel like they could be part of these fictional teams' long histories. As if they're right out of the 1940s and 50s. And they make the existing official jersey designs feel like the natural evolution of a team's branding. Superbly executed, if you ask me. Well done, Bryan!

I would've included this in a Winter Classic Weekend post, but I couldn't wait to share it and the Waddell brothers have the floor for the next two Saturdays.

0362: The Norwegians

Bastian Schmülling provides our final concept for International Week in the form of Team Norway. This week, I left out some Olympic hockey powerhouses like Finland, Sweden and others, so obviously we'll be revisiting this theme week in the near future.

0361: The Americans

Team USA is the focus of today's concept entry in International Week. Kevin Garrigan came up with this sweater design for the Americans.

0360: The Russians

International Week continues today with a concept for Team Russia, as designed by Steven Grant. The Russian resort town of Sochi will host the 2014 Winter Olympics less than a year from now.

0359: The Canadians

The 2014 Winter Olympics in Sochi, Russia are now less than a year away. So in that spirit, this is International Week on the Concepts page! All week I'll be featuring a variety of national teams. We start today with Ryan Haslett's take on the defending gold medal champion Canadians.