0169: San Francisco Sunday, Part 1

Back in February, the ECHL expansion franchise San Francisco Bulls, told Icethetics they'd consider some user contributions for their secondary logo. Five months later, they've seen the submissions but have yet to make a final decision. So starting today, those logos will be posted here in a series called San Francisco Sundays.

First up is Rich Lunghino's excellent effort. In their guidelines, the Bulls asked for a secondary mark that included a unique intertwined "SF" and a POV perspective of the Golden Gate Bridge. Rich hits all the marks here and even offers a couple extra versions.

Pat Waller's design is such a simple idea that it's almost perfect. It doesn't reference the team's name, but as a secondary logo, it doesn't really have to. However, any structural engineer (or not) will tell you this is a bridge built to crumble. Perhaps not the greatest symbolism for a start-up hockey team.

No bridge here on Aaron Thompson's attempt but worthy nonetheless. I'm liking the horns. What do you think of these three? Do you have a favorite yet? Looking forward to next Sunday's group?

0168: If the Blues Were 40 Years Older...

Our Winter Classic Weekends series is returning to Saturdays starting with an interesting look for the St. Louis Blues from Chance Waddell. This one is styled after the super-stripey jerseys from the 1920s and '30s — despite the fact that the Blues weren't founded until 1967. Still, it's a neat design that absolutely screams Winter Classic. Maybe in 2014?

0167: IceHL Freak Out

Think of this one as the road not taken. Ross Taylor designed this concept for a member of Icethetics' own fantasy league, the IceHL's Hamilton Steelcats. Ross designed this logo back in 2008 when we first put the league together. Now, just for the heck of it, he's created a set of jerseys to go with it. What do you think?

Weekend Preview: Don't forget to check back for new concept series this weekend. First, Winter Classic Weekends is returning to Saturdays and I've got a great one lined up for tomorrow. Then the next day, it's our first of four San Francisco Sundays!

Back in February, I told you the ECHL's Bay Area expansion club was willing to consider some Icethetics designer submissions for a secondary logo. Well, it's been five months and I still haven't gotten a straight answer out of them one way or the other. I'm afraid they won't be going with any of our designs so I've decided to post them here on this page over the next few Sundays. And be sure to check back because some of them are really quite something.

0166: Flames Re-Bourne

Here's another set from Andrew Bourne, this time focusing on the Flames.

The Calgary Flames already have a solid jersey set, but there is definitely too much going on in the home and away jerseys. It's time to bring back some history to The Flames and really make them stand out as one of the best designed teams in Canada.

0165: Real Hurricane Flags

Occasionally on this site, the Carolina Hurricanes' secondary logo will be criticized for not being true to its namesake. As any Gulf or Atlantic coast resident can tell you, the red flag with the black square in the middle pops up on beaches when a tropical storm threatens. However, when a hurricane is on the move, a second flag is added beneath the first one. In other words, technically, the secondary logo is representing a tropical storm rather than a hurricane. Chris Ruffolo's concept logo may be among the best I've seen at incorporating both flags. It could use a little more polish (and perhaps a rightward lean) but I really love the idea of making the two flags form an H. Very well done!

0164: Give It More Electricity!

I can't explain it, but today feels like a Tampa Bay Lightning kind of day. And ever prolific, Brian Brideau has been working on a few different ideas. I'm sharing not one, not two, but three of them with you today!

Same idea for two different eras of Lightning hockey. And this last one is here just because I think it's too funny.

Update on Tuesday · Jul 31 · 2012 | 11:10 PM PDT by Chris

Brian decided to expand his series of Lightning jerseys to include the team's second logo, used between 2007 and 2011.

0163: Ottawa, Bring Back the Black

The Ottawa Senators reintroduced black jerseys this season with their new Heritage Uniform (designed by Jacob Barrette). But I'm among those still longing for those great black roads from the '90s. Anyone else think Brendan Anderson's take could work well as a home sweater in the Reebok era? Come on, Senators, you know you want to!

Update on Tuesday · Jul 31 · 2012 | 11:08 PM PDT by Chris

Brendan's black Senators jersey was such a hit he created a white version to go with it.