Sunday
Mar182012

0029: HockeyTown to CougarTown

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615 VOTES

In today's Winter Classic concept, Matt McElroy is looking back at an early incarnation of Detroit's NHL club — the Detroit Cougars. This Red Wings uniform is designed to call back to elements of the Cougars' 1928 sweater. Personally, I think this is one of the best we've seen for Detroit, and it probably has the most potential. It's red with hints of vintage white and it definitely looks like it's about a hundred years old — the way these sweaters are supposed to look. Well done, Matt!

Saturday
Mar172012

0028: Green-a-thon Classic

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535 VOTES

It's St. Patrick's Day and this is where two features, Green-a-thon Week and Winter Classic Weekends, collide. In 1927, the Toronto St. Pats became the Toronto Maple Leafs and for a short time, the Leafs continued to wear the green. It seems that's where Nick Burton is taking his cues for this jersey — a very brief moment in history. But it was designed for a Winter Classic and today is St. Patrick's Day. It was the obvious concept to post — even if it is unrealistic as a jersey for the big outdoor game.

Friday
Mar162012

0027: Green-a-thon Freak Out

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744 VOTES

There seems to be a sense that concepts featured in a Freak Out Friday post are somehow a bad thing. I want to change that. It was never my intention to make it seem as though work featured here was anything other than perhaps a bit outlandish. Different. Sometimes in a good way.

For the next three Fridays, I'm going to feature the imaginative work of Ross Taylor, whose excellent logo design skills have been featured in the IceHL Project. His goal with this series of NHL concepts was to take history and put it in a blender. First up is the Minnesota Wild Stars — an obvious combination of Minnesota's NHL teams, the North Stars and Wild. It's unusual to say the least and I can guarantee you nothing like it will ever see action in the NHL. But even if it is a little freaky, it's still pretty cool.

Green-a-thon Week wraps up tomorrow with a St. Patrick's Day edition of Winter Classic Weekends. Then I think we'll focus on some other colors for a while.

Thursday
Mar152012

0026: Green-a-thon, Part IV

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503 VOTES

Green-a-thon Week is winding down, but in a way, it's just getting started. Since the announcement of a plan to build an arena in Seattle, buzz has been building about the possibility of the NHL to land in the Emerald City. Hm, Emerald City. Seems like the perfect city for a team decked out in green. Keith Welton presents the Seattle Totems — in green! While I may not be totally sold on the logo itself, I'm definitely behind the concept.

Wednesday
Mar142012

0025: Green-a-thon, Part III

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499 VOTES

Last week, the New Jersey Devils announced they are renewing their annual tradition of going retro for St. Patrick's Day in 2012. Since 2010, the Devils have used the occasion to sport a green-infused uniform that debuted when they moved from Colorado in 1982. Andy Bugelli has taken the idea a step further by making the majority of uniform green instead of red. I'm not sure I'm sold, though. How can the Devils wear anything but red?

Tuesday
Mar132012

0024: Green-a-thon, Part II

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618 VOTES

Green-a-thon Week continues with the Dallas Stars. This isn't the first time we've featured the Stars in green, but it is another example of how well this neglected color can work for the team from Texas. Perhaps Mason Hesse's design could be a future third jersey if we can't convince the team to take on green full time. But with the club under new management, anything may be possible.

Monday
Mar122012

0023: Green-a-thon, Part I

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584 VOTES

Green. It's the most undervalued and underused color in the National Hockey League. At least in my opinion. But thanks to our love of the Irish, there's a day on the calendar that's all about green. It's called Green Awareness Day. Or St. Patrick's Day, more likely. But I don't think one day is enough. (And no, I'm not talking about Earth Day.)

Welcome to Icethetics' Green-a-thon Week! Every day from now until Saturday, March 17 (St. Patty's Day), you'll find a new concept that emphasizes this most neglected of colors. To get things started, we head to Vancouver, B.C. — the natural spot to find a little green. While Nevill Carney's resurrection and recoloring of the Canucks' V sweater might be better saved for a Freak Out Friday, I can't ignore the special place held by this classic design in the hearts of many Icethetics readers.

Be sure to check back all week for new green concepts!